Best Real Estate Website Builders
Contrary to what you may see suggested by some articles – not all website plaforms are best for real estate websites. If you see the likes of Weebly, Wix, GoDaddy, etc. as recommendations for your new real estate website – look elsewhere.
It’s not to say that you have to take my word for it either, but I’m basing my suggestions on having worked with real estate websites (and websites in genral) for two decades.
Having said that.
What is the ‘best’ real estate builder to use – for you – depends, on a few factors.
What is the best builder for me?
Are you a solo agent or a brokerage?
What is your budget?
Do you need/want an IDX?
What other backend functionality do you want/need? e.g. lead gen tools, automation?
How hands on do you want to be on your website? (read: how much control do you want to have)
What are your goals for your real estate website?
Is SEO important to you? (say yes)
Best Real Estate Website Builders
Sierra Interactive – for brokerages
Real Geeks – for small & growing teams
Luxury Presence – for luxury real estate agents, teams, brokerages
Agent Image – for individual agents
Sierra Interactive
Sierra Interactive provides one of the most robust and comprehensive real estate website platforms out there, making it a great option for brokerages who want a lot of backend functionality and lead management capabilities.
Key features:
CRM Lead management
IDX
Content management
SEO integration
Marketing automation
Auto-dialer
Ad management
Sierra websites, when optimized, are often found ranked high on Google search results (ignoring the Zillow’s et. al. for highly competitive keywords).
Limitations:
Higher cost than some other platforms (pricing starts at $499.95/month + setup fee) Custom design options are limited
Best for:
SEO & Lead management Large teams & brokerages
If lead generation – specifically, generating high-quality, organic leads – is a priority for you, along with a stellar lead management with accountability, Sierra could be a good candidate for you.
Real Geeks
Real Geeks is comparable to Sierra Interactive with its features and capabilities. If you are considering Sierra, also take a look at Real Geeks (and vise versa).
Key features:
CRM
Lead management
IDX
SEO integration
Automated email drip system
SMS autoresponders
Real Geeks is an all-in-one real estate platform, with and advanced CRM and a focus on lead generation.
Limitations:
Design options are limited (five templates)
Best for:
Small and growing teams
Ambitious agents
Luxury Presence
Luxury Presence is currently a popular options for luxury agents, teams and brokerages. The websites are designed to be elegant and luxurious with a homepage video background and emphasis on luxury branding.
Key features:
Luxury design
Branding
IDX
Home evaluation tool
Luxurious web design wows agents to selecting Luxury Presence as their real estate website platform of choice.
Limitations:
No CRM or lead capture tools
Custom design and add on services, e.g. SEO, can get pricey Limited customization and SEO capabilities
Best for:
Luxury real estate
Luxury real estate agents and teams
Agent Image
Agent Image websites are build on WordPress allowing endless flexibility for the design and control. WordPress websites give you best of both worlds – design and SEO. And you own your site.
Key features:
WordPress platform
You own your site
IDX integration
SEO integration
Extensive customization options
WordPress platform wins every day over Wix, Squarespace, GoDaddy etc. and should be the only consideration among DIY options.
Limitations:
Fully customized sites can get pricey
Best for:
Ultimate control
Individual agents
Choosing the right real estate website builder depends on your specific needs, budget, and goals.
Sierra Interactive and Real Geeks offer robust solutions for brokerages and growing teams, while Luxury Presence caters to the high-end market. Agent Image provides ultimate control building the websites with WordPress.
Ultimately, the best platform for you is one that aligns with your business goals and provides the tools you need to succeed in your real estate market.