Saana

Our company name Saana is not random. It is named after a sacred fell in Northern Finland, giving homage to our founder’s Finnish heritage. And it is much deeper than that. Saana symbolizes our essence – exploration, agility, resourcefulness, adaptability, and perseverance.

Alie Jules

I don’t fit neatly into a title. What I do cannot be distilled in a two-word job title – every title would be missing something.

I don’t live in a specific role, department, or discipline. I’m a strategist, creative, designer, analyst, architect, fixer, operator, creator, connector, guide… I’m all of that – all of the time.

I don’t fit into a box, even when the world wants to lock me into one. I don’t shrink to fit, I need the freedom to explore, roam, breathe, listen, notice, absorb, observe, reflect, pause… It’s a terrain, not a box.

You own your lane, but the way forward is often unclear, uncertain, obscure, noisy, stalled, scary.

Sometimes, you need someone who is objective and unbiased – an outsider.
You need someone who can step in and help you figure it out.
You need someone who can see the forest, the trees, the mountain – all of it.
You need someone who knows what to prioritize and when.
You need someone who takes action – not reckless, but deliberate, thoughtful, and strategic.
You need someone who moves quickly – with thought and direction.
You need someone who gets results and moves you forward.

That someone is me. This is my world, my operating system.
This means everything.