Field Notes
Observations, notes and reflections from the digital frontier.
TIKTOK
If, a few seconds after you start your video, you stop to explain who you are, and ask for a like and follow, many will scroll past.
TIKTOK
Introducing yourself in every single video appears to reduce your reach. Possibly because people scroll away at repeated intro.
TIKTOK
It doesn’t matter whether you follow a creator or not, if you watch their content, you will see more of it on your FYP page.
WEBSITE
The average age of a website varies based on the industry, but, if it’s been 3-5 years since your website was built or redone, your site is outdated.
TIKTOK
Don’t be afraid to break the ‘rules’ of what people claim works on TikTok. What makes you unique? What do you want to say and how? Try that.
COPYWRITING
EMPTY WORDS ON THE PAGE
This is something I often think about when writing copy. Are you just adding words on a page?
TIKTOK
If, a few seconds after you start your video, you stop to explain who you are, and ask for a like and follow, many will scroll past.
TIKTOK
Introducing yourself in every single video appears to reduce your reach. Possibly because people scroll away at repeated intro.
TIKTOK
It doesn’t matter whether you follow a creator or not, if you watch their content, you will see more of it on your FYP page.
WEB DESIGN
The average age of a website varies based on the industry, but, if it’s been 3-5 years since your website was built or redone, your site is most likely outdated.